The technique of increasing quality traffic to a website using tactics such as keyword research, backlinks, and meta descriptions is known as search engine optimization (SEO). SEO is a well-known term. In fact, it was the most popular marketing strategy in 2019. By catching visitors who are already interested in...

• November 12 , 2021
• Rushik Shah

The subject lines of your emails are undoubtedly the most significant part of them. After all, whether or not subscribers open your email is determined by the subject line they encounter in their inbox. Although 72 percent of individuals prefer to be contacted via email, this does not guarantee that...

• October 06 , 2021
• Rushik Shah

Having a good online presence for your brand is highly crucial whether you're starting a new business or currently have one. While social media provides a level playing field for organically reaching new clients, the platform's success is always dependent on the marketing approach used. Larger organizations, of course, benefit...

• October 04 , 2021
• Rushik Shah

Google AdWords is Google's advertising platform, where consumers are presented with ads when they conduct a search. The immediate benefits of Google AdWords include increased brand visibility and faster results. Signing up for Google Ads is the best place to start if you're an advertiser trying to take advantage of...

• September 20 , 2021
• Rushik Shah

You have a marketing funnel whether you realize it or not. Many businesses do not understand what a marketing funnel is or how to measure it. In fact, almost 68 percent of businesses are unaware. If you have a fantastic product or provide a fantastic service but are having trouble...

• September 17 , 2021
• Rushik Shah

Advertising on Facebook is one of the most effective ways to increase website traffic and user acquisition, and anyone can do it. Facebook has the most advertising options of any of the world's largest social media platforms. Even if you sell a really niche product, your target audience is likely...

• September 16 , 2021
• Rushik Shah

This is a great example of how email marketing has evolved in the last few years. The interesting thing about all the fancy new features that businesses are implementing is them. As good as or better than a professionally structured email with loads of bells and whistles, a well-written plain-text...

• August 03 , 2021
• Rushik Shah

Ecommerce is one of the fastest-growing industries. Therefore, it is more vital than ever to optimize websites for search engines. To stand a chance, your site must be found by search engines. Otherwise, it will be relegated to the sites that receive no traffic. Website optimization is largely reliant on...

• August 02 , 2021
• Rushik Shah

A significant part of the Google website is the ads that appear on the page. But there are certain myths or misconceptions about these ads which keep the advertisers confused. You have to comply with the policies. If the ads posted by you violate the Counterfeit Goods and Misrepresentation policies,...

• March 18 , 2021
• Rushik Shah

For those who work in CRO (Conversion Rate Optimization) and UX testing projects, it is a common issue to get confused due to excess information. This information is related to metrics, reports, implementation, testing platforms, and formulation of hypotheses. CRO mistakes that you should avoid 1. Improper testing schedule: Timing...

• March 18 , 2021
• Rushik Shah