8 Actionable Strategies to Increase Website Engagement

December 30 , 2021

Customer engagement refers to how long a customer spends on your website, how much they enjoy their experience, and how all of this converts into conversions. 

However, determining how to engage your website visitors isn’t always straightforward. Everything from your site’s UX to the conversion funnel must be considered.

The key to increasing website engagement is to have an appealing web design, but there are many more aspects to consider for site conversion optimization.

What is Website Engagement?

Website engagement is defined as a brand’s capacity to please and retain customers’ or users’ mindshare. It’s about determining whether your users are getting any value from particular behaviors like downloads, clicks, and shares, among others.

It has a lot to do with using the user’s time productively by providing them with experiences across various touchpoints. Customers are more likely to become loyal if the website engagement is strong.

Website Improvement Strategies are as follows:

Strategy#1: Know Your Target Audience


One of the excellent website engagement ideas is to capture insights into your audience’s preferences. You can develop content that your target group will actually engage with by conducting a survey, inquiring about their likes and dislikes, as well as what they expect from you.

Their responses and feedback will show you where you need to change in order to boost user engagement on your website. Make sure your questions are brief and simple, no matter what your survey is about. Long surveys should be avoided if you don’t want to waste your visitors’ time.

Strategy#2: Streamline Your Site’s Navigation


Within two or three clicks, your site visitors should be able to find the information they’re looking for. In the end, if your website is too difficult to use, bounce rates will rise, and user engagement will fall.

To keep content organized and always available, establish a straightforward navigation menu and make effective use of page and blog post categories. Include a search box for the best results, so visitors can quickly locate what they need.

Strategy#3: Use a Chatbot


It’s simple to develop an AI-powered chatbot that analyses data and can converse with people to provide recommendations to site visitors — or to assist them in selecting things they like. This is one of the most intelligent website engagement tactics since it feels natural that chatbots respond to users’ wants. Chatbots can also send appropriate messages based on “triggers” such as location, time on the website, or the number of pages seen.

Another advantage of chatbots for website interaction is that they allow you to provide consistent assistance even beyond business hours. This means you don’t miss out on grabbing clients’ attention, collecting contact information so humans may reach out later, or simply answering basic queries faster when human agents aren’t available.

Strategy#4: Be Mobile-Friendly


To see if your site is user-friendly across all devices, use a mobile responsiveness testing tool like Google’s Mobile-Friendly Test. Many of today’s mobile-friendliness testing will inform you why your site isn’t user-friendly and how to make it more so.

Whether a visitor accesses your website via a laptop, mobile phone, or wearable device, the information they require should always be readily available. Always place the most important content above the fold, where it can be clicked, read, or accessed on any device.

Strategy#5: Incentivise Your Customers


The most common methods of promotion include coupons, offers, and discounts. With 61 percent of consumers admitting they use discounts and coupons, they are the top-ranking loyalty-building strategy.

Discounts in the form of coupons have a long-term effect on your overall sales as well as brand awareness. As a result, it is recommended that a company choose from a variety of creative ways to give discounts and attract more clients. With the help of a discount, you might want to consider making a repeat purchase. Incentivize your customers by giving them a discount on their next purchase.

Strategy#6: Collect Email Addresses


User engagement on a website is more than just interacting with a single new visitor. It also has to do with your ability to entice users to return to your site. This can be accomplished by obtaining their email address, which you can then utilize to send them new content updates. Bloom is an excellent plug-in for establishing an opt-in form and growing your email subscriber list.

The most popular option is to have a pop-up opt-in form appear when visitors arrive on your page. You might, however, include a subscribe form on the sidebar of your website. Including an opt-in box at the conclusion of your posts can help you engage readers after they’ve read your content.

Strategy#7: Make Your Website Loading Time Faster


The time it takes for a website to load is one of the most prevalent issues that consumers confront. If you want visitors to stay on your website and interact with different online elements, your web pages should load quickly for them.

It contributes to increased web engagement and client satisfaction. Under the category website speed, Google Analytics provides speed recommendations. If your website is loading slowly, you can utilize tools like GTMetrix to receive website performance recommendations.

Strategy#8: Create a Customer-Centric Website


You have a decent chance of increasing customer retention if you deliver a fantastic experience that is consistent and predictable. Everything you do has an impact on how your clients see you and whether or not they return to your website. 

From website navigation to customer support interactions to final product or service purchases, a great website experience encompasses every connection a customer has with your company. As a result, a user-friendly website is essential for client success.

Wrapping Up:


It’s not always easy to figure out exactly what your site visitors desire. Don’t be hesitant to poll your readers and ask what they’d like to see from your site, in addition to keeping an eye on your stats and running split tests. Take the time to listen to other people’s ideas, try new things, and see what happens. 

To truly engage your site users, you’ll need to know who they are and be able to think beyond the box. You sometimes have to give them something they didn’t even know they wanted.

  • December 30 , 2021
  • Rushik Shah

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