How many times have you heard someone say he or she has tried to advertise their business online, only to fail miserably? If you've ever done this before, you probably know exactly why it didn't work out well. Digital marketing is becoming increasingly important in today's business world. As a...
  • February 28 , 2022
  • Rushik Shah
Digital marketing has become necessary for any business. The way customers interact with brands has changed drastically over the years. In order to stay relevant in the future, companies need to improve their digital presence. Digital marketing strategies have evolved significantly over the years. If you want to stay ahead...
  • February 25 , 2022
  • Rushik Shah
Search Engine Optimization (SEO) has become the backbone of today’s digital marketing strategy. If done correctly, SEO can generate leads or sales, boost brand awareness, improve customer experience and increase revenue. The key is to focus on long-term strategies, rather than short-term tactics. Google now accounts for nearly 60% of...
  • February 24 , 2022
  • Rushik Shah
SEO stands for Search Engine Optimization and is a powerful tool that helps improve the visibility of websites within the search engines. Most SEO tools focus on providing keyword research, backlink analysis or optimization, and social media marketing. If you want to succeed in SEO, you should invest time into...
  • February 23 , 2022
  • Rushik Shah
Building a successful website can be challenging. Especially when it comes to landing pages, which are the gateway for most of your conversions. Many businesses have a great idea for a product or service but lack the resources to get it off the ground. Without proper landing pages, they can’t...
  • February 22 , 2022
  • Rushik Shah
Google is the world's largest search engine. It hosts about two billion searches daily. If your website isn't ranking well on Google, it means your site is invisible to a huge majority of potential visitors. It may be frustrating not knowing what Google is thinking or why it's not indexing...
  • February 14 , 2022
  • Rushik Shah
Making your first sale as an online retailer is both symbolic and necessary. Completing the first sale may appear simple enough, but the optimism and comfort it offers can make it the most significant turning point in the life of your company. However, don't be fooled by the easy concept...
  • February 14 , 2022
  • Rushik Shah
Digital technology has made it easier for people to access the internet; that is why people are now spending their time looking for things online. This also means that many companies are now shifting their attention towards digital marketing to promote their products without huge marketing expenses. Digital advertising uses...
  • January 17 , 2022
  • Rushik Shah
Pay-per-click (PPC) advertising is an excellent approach to reach clients who are looking for your product or service online. Indeed, PPC marketing is regarded as one of the most profitable methods of generating sales leads. Still, the issue remains: should I manage PPC in-house or outsource services to a PPC...
  • January 17 , 2022
  • Rushik Shah
A Google My Business presence is a must-have for lead creation. Google's domineering influence on how people search, select, and buy cannot be exaggerated. Even if the economy recovers and vaccines become available, consumer behavior has been irrevocably affected thus, the business owners must consider GMB for getting more leads....
  • January 10 , 2022
  • Rushik Shah

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