Things to keep in mind while choosing a domain name

June 22 , 2022

How much time should you spend searching for the perfect domain name before finally deciding on one? Choosing the perfect domain name is a crucial step to creating your brand identity in the digital world. The ideal domain name should include keywords that represent your niche or product line, as well as keywords related to your target audience.

Although this sounds like it takes a lot of time, it is worth spending some quality time thinking about your domain name because, once you choose the right domain name, you will never have to worry about it again. Domain names are also inexpensive and there is a wide range of options to choose from. In addition, they won’t expire and you don’t have to renew them every year. In this article, we will learn about the things that you need to keep in mind while choosing a perfect domain name for your website.

Things to keep in mind while choosing a domain name

So, let’s have a look at the factors you need to consider when selecting a domain name:-

1. Keep Your Domain Name as Short as possible

Domain names are one of the most important aspects of your online presence. They are the URLs that you use to access your website and should be as short and memorable as possible. This is especially important if you plan on marketing your business or blog through online channels.

When choosing a domain name, make sure to choose a word that accurately describes what your business does or offers. Try not to select an overly generic term like “designer” or “tech.”

When customers type in your domain name, they should be able to quickly find what they’re looking for without having to scroll down multiple pages. Additionally, long domains can actually harm SEO rankings due to their visibility issues and negative Impression Scores from Google search results.

By keeping your domain name short, you will likely enjoy better search engine ranking positions, increased web traffic, and more sales opportunities.

2. Stick with .com (if not available try new TLDs with relevant categories)

.com is the top-level domain (TLD) for commercial websites. This means that it is best suited for businesses that primarily sell products or services online. .com domains are generally more expensive than other TLDs, but they offer a number of unique benefits, including increased search engine visibility and a higher clickthrough rate. Additionally, because most people think of companies with .com addresses as being reputable and reliable, customers are more likely to buy from sites that have this label.

When choosing a TLD, it’s important to consider your goals for your website. If you only need basic web hosting and DNS Management capabilities then something like .net may be better suited. If .com is not available then you can also use other TLDs that are relevant to your service/product. For example, if you run a coaching class you can use .edu similarly if you are some kind of organization you can use .org etc.

3. Make Sure Your Domain is Easy to Pronounce and Spell

It’s essential that it is easy to pronounce and spell, which will make it easier for browsers to find on Google search engine results pages (SERPs). A good way to test how well your domain names are pronounced and spelled is using a tool. This online service allows you or someone else with access to listen for human errors while trying out different variations of your domain name.

Domain errors can also cause confusion for site visitors, which could lead them to leave without ever coming back or contacting you about specific issues. To avoid these problems, be sure to proofread and correct any typos before you publish any content. And remember: It’s never too late to update your website!

4. Try finding similar words to your service/products

If you’re operating a service, it’s important to find similar domain words as your service in order to improve your search engine ranking. This is because Google will rank pages with similar keywords higher than those that don’t have the same terms. Additionally, if you can keep up a consistent level of traffic on these pages, then you’ll also be rewarded by Google with better organic search results.

There are many tools available that allow for the automatic discovery and optimization of domain names related to your niche topic. You can use auto-pilot software like SEMrush or Ahrefs’ Profiler Suite, or hire an SEO consultant who can help identify relevant domains and build targeted links between them and your website. However, remember not to be overaggressive when pursuing this tactic; instead, aim for gradual growth that benefits both yourself and the wider web community at large!

5. Avoid Hyphens And Numbers

Choosing a domain name that consists of hyphens or numbers can have negative consequences for your website. Hyphenated domains tend to rank lower in search engine results because they are more difficult for users to search for on a mobile device or on a site with small screen dimensions, such as an iPhone app. This is due to the fact that browsers do not allow two words side by side to be treated as one entity when trying to compare results from different engines.

Domain names containing numbers also experience problems when indexed by Google and other major search engines because these domains often include uncommon characters which can cause errors during indexing and ranking updates. If you’re thinking about registering a domain name, it’s important to avoid using hyphens and numbers in order either prevent any potential issues down the road or gain an advantage over your competition right away!

6. Avoid Double Letters

Choosing a domain name that is double letters can be confusing and time-consuming to manage. Not only will it require extra efforts on your part to make sure the name is spelled correctly, but you may also face confusion when trying to integrate it into other web pages or applications. This can lead to frustrating errors and incorrect business operations.

Moreover, double-letter domains are often more expensive than single-letter domains and they tend not to rank as high in search engine results pages (SERPs). In fact, studies have shown that over 60% of all clicks go towards shorter domain names rather than long ones! So why risk investing in a domain name that’s going to prove challenging for you and costly in the long run? Stick with short, easy-to-remember words instead!

7. Keep it Unique and Brandable

A great domain name is one that is unique and easily recognizable. It should also have a brandable element, which means that it can be associated with your business or product without having to change the branding. This makes it easier for people to find you online and decrease the chances of confusion among your potential customers. One way to assess if a domain name is brandable is by looking at its search engine ranking data.

The higher the search engine ranking data, the more likely it will be successful in attracting web traffic from search engines. Another measure you may want to consider is Google AdWords keyword research reports, which can help you identify keywords that are related to your industry or niche but haven’t been taken already. When selecting a domain name, make sure to keep these factors in mind so you don’t miss out on an opportunity of selecting a great domain name.


Choosing a domain name is one of the most important decisions you’ll ever make. It’s important to think about things like the name’s potential to rank well in search engines, how easy it will be to remember and type, and whether or not it will fit with the branding of your website. If you’re still undecided on what name to choose, be sure to explore our blog for tips on choosing the right domain name for your business.

If you need any help, please feel free to reach out to our team of experts at any time!

  • June 22 , 2022
  • Rushik Shah

Popular Post

What Is the Best Time to Post on YouTube in 2023?

Imagine spending hours crafting a brilliant video for YouTube, only to discover the noise of...

10 B2B Social Media Strategies That Work For Any Industry

You wake up, excited about another day of leading your B2B business to new heights....

12 Types Of Branding Strategies + How To Choose One [+Examples]

You wake up every morning, grab your coffee, and start tackling the endless to-dos for...

As Seen On