6 Tips to Write an Email Subject that Gets Opened

October 06 , 2021

The subject lines of your emails are undoubtedly the most significant part of them. After all, whether or not subscribers open your email is determined by the subject line they encounter in their inbox. Although 72 percent of individuals prefer to be contacted via email, this does not guarantee that they will open yours.

If your email marketing has a low open rate, you won’t be getting any new business. You don’t want this to drag on too much longer. So, what can you do to increase the number of individuals who open your emails?

What is Email Open Rate?

The percentage of subscribers who open a certain email you send as a percentage of the total number of subscribers on your mailing list is known as an email open rate.

Let’s pretend you have 100 people on your mailing list. Your email open rate will be 70% if you get 70 subscribers to open your emails on average. The number of subscribers who opened your email is divided by the total number of subscribers. This helps you to get your email open rate. After that, multiply your answer by a hundred.

Your email open rate gives you an idea of how successful your email marketing strategy is. It’s also a great way to assess if your emails are grabbing the attention of your recipients. It’s one of the most crucial indicators of whether or not your email campaign plan has to be altered.
A low open rate, for example, indicates that your customer is not progressing through your sales funnel as intended.

How to Increase your Open Rate?

The half-battle of email marketing is getting a subscriber to open an email. Here are some strategies to enhance your open rate and increase your chances of piquing your subscriber’s interest at first glance:

1. Trigger Curiosity

In the first place, the goal of sending emails to your subscribers is to persuade them to take action. Using a subject line that piques their interest is an excellent method to ensure they click on your CTAs.
Making your subject line a teaser, for example, will pique their interest and encourage them to read on to see what your email has to offer. Using a unique subject line will almost certainly lessen the chances of your email ending up in the trash.

2. Include Numbers

Using numbers in your subject lines, like blog post titles, enhances email open rates. According to recent research of 115 million emails, having a number in the subject line increases email open and reply rates.
Numbers and facts help your emails stand out by demonstrating a clear and simple message about your offer and setting the correct expectations for your readers. To increase email open rates, include at least one number in the subject line.

3. Keep it Short and Sweet

If your email subject line is too long, it will be cut off, especially on mobile devices. With up to 46% of email opens occurring on mobile devices, we recommend choosing subject lines that are less than 50 characters long to ensure that recipients who are scanning your emails read the full message.

Using the words “update” or “newsletter” in the subject line is a waste of time. According to some studies, using these phrases in an email can reduce the open rate because it informs recipients that the email is part of a series and that they can anticipate the next one.

4. Use Concise Language

Keep in mind that people check their inboxes rapidly, so make your subject line as clear and brief as possible. Unless you’re looking for an elusive subject tone to entice your recipients, it’s usually best to be brief than to utilize intricate and flowery words.
Consider how your email will help your receivers while writing a succinct subject line. You’ll want to emphasize that benefit. “Raise your open rates by 50% now” is, for example, more enticing than “How to increase open rates”

5. Tell a Joke

While browsing through their email inbox, most individuals aren’t laughing out loud. That means that if you can come up with a clever topic line, you’ll attract a lot of attention.

Maybe you won’t be able to make your audience laugh, but you could just be able to persuade them to open the email by making them grin with a joke that isn’t absolutely cringe-worthy.

Depending on the tone your company is striving for, you can try making some puns or wordplay to generate some laughs and engagement from your contacts.

6. Avoid Spam Words

The most likely to be identified as spam are subject lines that are aggressive sales. That means you should avoid excessively promotional language like
“Buy now” or “Free”  as well as all caps and many exclamation marks. These are guaranteed ways for your marketing emails to end up in the spam bin.
Rather than focusing on promotion, provide your skills and share knowledge that your audience would appreciate.

7. Make an Announcement

If you have something new and interesting to say about your company or organization, make your subject line reflect your excitement.
Although sending tailored emails to a large marketing email list can be difficult, sharing news with email subscribers is a wonderful approach to increase that sense of personalization, as readers will feel that they were among the first to learn about this offer.

8. Make People Feel Special

The psychology of exclusivity may be very powerful. People gain a sense of belonging when they feel like they’re on the inside, which increases loyalty and encourages them to convert to your emails.

The correct wording can make your recipients feel special, and it can have a magical effect. Use phrases such as “my present to you,” “you’re invited”  and similar expressions.

Wrapping Up:
Finally, if your emails aren’t being opened, they aren’t being seen. We hope that by following some of our suggestions, you will be able to come up with your own innovative and appealing subject lines.

  • October 06 , 2021
  • Rushik Shah

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