Top most 9 Essential On-Page SEO Factors You Need to Know

January 04 , 2022

The goal of SEO tactics is to rank higher in search engines. On-page SEO optimization is one of these approaches. On-page SEO should be prioritized and kept up to speed with the latest search engine algorithms, according to SEO specialists.

If you don’t pay attention to on-page SEO, you won’t get good results if you solely focus on keywords and off-page SEO.


What is On-Page SEO?


On-page SEO is the process of optimizing a web page’s content in order to improve search engine rankings and drive organic traffic. On-page SEO tactics include optimizing headlines, HTML tags, URLs, images, internal links, and other elements in addition to text. It entails assuring website credibility and authoritativeness in order to increase search engine rankings.

Its goal is to increase organic traffic to the website. You may make your website more valuable and useable for users by using on-page SEO optimization tactics, which boost your website’s visibility in search engines.


Some of the Important On-Page SEO Factors That You Need to Know



E-A-T (Expert, Authoritative, Trustworthiness)



Google raters utilize this methodology to evaluate content authors, webpages, and websites as a whole. Google has historically prioritized high-quality content. It aims to make sure that sites with high-quality material get higher rankings while those with low-quality content get penalized.

What Google considers to be high-quality material and what shows in search results are inextricably linked. Whatever you want to call it – correlation or causation – it’s all the same thing. In some way, E-A-T is influencing Google’s organic search results. As a result, E-A-T must be considered in your SEO strategy.


Title Tag


Every webpage’s title tag, which is an HTML tag found in the head section, serves as a first clue or context for the page’s main subject matter. It is prominently shown on both the search engine results pages and the browser window.

Since it has minimal impact on organic rankings on its own, the title tag is commonly neglected. However, title tags that are missing, duplicated, or poorly written can all hurt your SEO rankings, so be sure you’re optimizing this section.


Meta Description


The so-called meta description appears beneath the title tag and the search result URL. It is normally 160 characters long and provides an overview of your web page. With the most current algorithm update, the desktop meta description can be 920 pixels, while the mobile meta description can be 680 pixels.

A page’s meta description might influence whether or not people click on it, so make sure it contains the most relevant keywords and accurately explains what your page is about. Good meta descriptions are vital for SEO because they encourage people to click on your website, which helps Google rank it higher. You should also look at your competitors’ and similar article/page descriptions to see how they came up with theirs.


Optimized Images


You’re not doing yourself any favors in terms of SEO by simply slapping an image onto your page and calling it a day. On-page SEO relies heavily on images. They add a lot more information to the indexing process, and high-quality photographs improve the user experience.

Make sure your photographs have alternative tags. This is a quick description of the image that helps visually challenged visitors to understand what they’re looking at. At the same time, it adds context to the indexing process. Give your photographs descriptive, relevant titles that incorporate your major keyword in addition to alt tags.


User-Focused Content


This means that when a user types a question into a search engine, their primary purpose is to find an answer. The goal of understanding user content is to tailor your keywords to the content on that page. It’s critical to be clear and detailed in your metadata in this case.

Keep user intent in mind when conducting keyword research and making on-page SEO improvements. A competent SEO team or agency may provide you with important keyword research content and integration to help you achieve your goals. When it comes to metadata and site content, make sure your plan is as much about giving customers what they want as it is about improving SEO.


Content Video


Videos are designed to enhance the user experience by seamlessly integrating sights, sounds, and movement to communicate everything that users enjoy. Furthermore, videos are easily seen on mobile phones, with this medium accounting for roughly 60% of global video views.


Other ranking factors that we know Google takes into account are also assisted by video. The period of time visitors spend on your page or site, and the number of backlinks pointing to your domain is two of the most crucial SEO indicators, and video almost always improves both of these metrics. According to studies, people spend roughly twice as much time on a page with video as on one without. Backlinks are more likely to be received if your content is of higher quality.


URL Structure


The site’s entire URL structure determines the site hierarchy. It’s critical for search engines to understand this, as it aids in determining a page’s relevance. The subject content should be included in the URL, which should be clear and simple.

Maintain high standards from the start if you’re just getting started with your website. If you don’t, reorganizing your site hierarchy and implementing redirects, later on, can be quite inconvenient. Keywords that characterize the post’s content should be included in the URL. Aside from that, the URL should be short and easy to remember.


Keyword Cannibalisation


The higher you rank for a term, the more pages you have dedicated to it. This is merely a myth! Targeting a single phrase across multiple pages is known as keyword cannibalism, and it can have serious SEO consequences.

When you have a lot of sites ranking for the same term, you’re competing with yourself. It’s vital to find out if your website has keyword cannibalism and remedy it as soon as feasible.


Internal Linking


When it comes to on-page SEO, internal linking is frequently overlooked. When your website expands, though, it’s critical to establish an internal connecting system. Internal links make it easier for crawlers to find your website, explore fresh information, and grasp the context of different pages.

Internal linking on your sites may limit a user’s ability to access content on your website that is useful to them. And if they are unable to reach it, your conversion rates will suffer. Every internal link strategy is different, but you should make sure that each new page has at least two to three links to it for the best benefits. Don’t force a link if you’re having trouble discovering pages.


Wrapping Up:


To get a keyword to the top of Google, the SEO professional must focus on the on-page features, which are the most crucial and important factors in SEO. If you can optimize your website well on the page, Google will respect it, and you will be able to rank well.

  • January 04 , 2022
  • Rushik Shah

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