Top things to do to make SEO friendly URLs for Your website

August 31 , 2022

A URL stands for Uniform Resource Locator. It is the address of a specific page on a web server, such as The structure of a URL tells visitors where they should go. A complex URL might contain several parameters that tell the browser exactly what kind of web page to display when someone visits that link. Good URLs are useful because they provide context and information about the website being linked to. They also help search engines crawl and index pages faster. If you don’t want to get penalized by Google, then check out these top tips to create great URLs.

Why are URLs important for SEO?

A well-written URL makes it easier for Google to crawl your site and index its pages. This means that Google will rank your web pages higher and give them greater visibility. A well-designed URL also helps visitors remember your brand and encourages them to return. There are several reasons why someone would want to create a unique URL structure for their website. One reason might be because they want to attract new customers. Another reason might be to improve SEO rankings. Others may simply enjoy creating websites that look better. Whatever the case, we have compiled a list of tips that you can follow to make an SEO-friendly URL for your website.

Top things to do to make SEO friendly URLs for Your website

Here are the tips that you can follow to make an SEO-friendly URL for your website:-

1. Use HTTPS Protocol

HTTPS is a secure protocol that helps to protect your website against unauthorized access. By using HTTPS, you can ensure that your site is not indexed by search engines in the absence of a Secure Sockets Layer (SSL) certificate. This protects your information from being stolen or intercepted while you are online, and it also ensures that customers who are browsing through encrypted channels are protected from identity theft and other malicious activities.

In addition, using HTTPS will improve the security of your site by encrypting all communication between the browser and server. This prevents third-party scripts from tracking what pages you have visited or inserting ads into our without your consent.

By adopting these practices, you can help to create an SEO-friendly URL that will increase traffic flow and lead to higher rankings in search engine results pages (SERPs).

2. Avoid Using Special Characters

By creating SEO-friendly URLs, you can help your website rank higher in search engine results pages (SERPs). Characters that are often considered to be special characters include @,? &, #. When these characters are included in a URL without any context or meaning, it can cause issues for Google and other search engines. By using lowercase letters, numbers, and symbols in your URL, you can help to improve the SEO ranking of your website.

This is because search engines generally prefer URLs that are easy to read and understand. Special characters can also trigger automated spam filters or contact forms on websites which could result in lost business. By removing these elements from your URL, you will make it easier for people who are looking for information about your business or product to find it quickly and easily.

3. Use A Keyword

A keyword is a word or phrase that you want to rank for in search engine results pages (SERPs). By including your chosen keyword(s) in the domain name of your website, you can improve the ranking of your site. Additionally, by optimizing the title tag and other elements of your website for this specific keyword(s), you can create more opportunities to be found by online browsers.

You can use a tool like Google AdWords Keyword Planner to identify which keywords are relevant to your business and then tailor your website’s content, layout, and design around these targeted terms. This will help increase traffic from organic search engines as well as paid ads on popular networks such as Google AdWords or Facebook Ads. In order not to overspend on ad campaigns or lose focus on long-term SEO strategy, it is important to regularly monitor changes in search engine rankings and make necessary adjustments accordingly.

4. Use Hyphens To Separate Words

A URL is an address for a website, and when you create one, it’s important to make sure that it’s SEO-friendly. This means including appropriate keywords in the name of your website and making sure that the structure of your URL is easy to navigate. One way to make your URLs more SEO-friendly is to use Hyphens To Separate Words. This nifty trick helps browsers index and search through pages on your site more easily by breaking up long words into shorter pieces that are easier for computers to understand.

Additionally, this practice reduces the risk of typos being included in URLs which can lead to errors or lower rankings in Google searches. While using Hyphens To Separate Words may not be essential for all sites, doing so can help improve overall traffic flow and optimize SERPs rankings. So experiment with different hyphenation options and see what works best for you!

5. Use Lowercase Letters

Lowercase letters are one of the most important aspects of SEO because they help to make your URL easier for Google to read. Not only are lowercase letters usually less crowded on a page, but they also dip less in search engine rankings than uppercase letters do. In addition, using all lowercase words in your URL will create an alphabetical index that is more likely to be found by a user when searching for related URLs.

This can result in higher organic reach and improved click-through rates (CTRs). Additionally, it’s recommended that you alternate upper and lower case letters throughout your entire URL so that no keyword is left out. Furthermore, don’t use common misspellings or abbreviations as these may lead to incorrect or unreliable results. Finally, keep things clean and organized by creating unique headings and making sure each section has its dedicated title tags.

6. Use Short And Static URLs

Short and static URLs can help you to create an SEO-friendly URL by making your website more accessible and user-friendly for search engines. When you create a short and static URL, all of the content on your website is included in the address. This includes metadata like description tags and keywords as well as any images or videos that are linked from your site.

Short and static URLs also make it easy to track which pages are being clicked on most often, which can help you improve traffic rankings and enhance ROI. Additionally, this technique can be used to promote dynamically generated content, such as blog posts or e-books. In short, using short and static URLs will not only make your website look better but also function better when it comes to ranking in search engine results pages (SERPs).


I covered everything you need to know about making SEO-friendly URLs, it is time to take action. In this section, we have shared several things you can do to start improving the rankings of your website from today itself. So, there you have it! We hope that after reading our blog post, you are now equipped with all the knowledge needed for making your site SEO-friendly and starting to see improvements in rankings.

If not yet and if you need any help, please feel free to reach out to our team of experts at any time!

  • August 31 , 2022
  • Rushik Shah

Popular Post

What Is the Best Time to Post on YouTube in 2023?

Imagine spending hours crafting a brilliant video for YouTube, only to discover the noise of...

10 B2B Social Media Strategies That Work For Any Industry

You wake up, excited about another day of leading your B2B business to new heights....

12 Types Of Branding Strategies + How To Choose One [+Examples]

You wake up every morning, grab your coffee, and start tackling the endless to-dos for...

As Seen On