{"id":1183,"date":"2026-01-29T04:51:52","date_gmt":"2026-01-29T04:51:52","guid":{"rendered":"https:\/\/www.rushikshah.com\/blog\/?p=1183"},"modified":"2026-01-29T04:58:54","modified_gmt":"2026-01-29T04:58:54","slug":"google-my-business-seo","status":"publish","type":"post","link":"https:\/\/www.rushikshah.com\/blog\/google-my-business-seo\/","title":{"rendered":"Google My Business SEO: Local Rankings That Drive Calls"},"content":{"rendered":"<p><span style=\"font-weight: 400; color: #000000;\">If you actually spend time on your Google My Business profile, you&#8217;ll rank in the Local 3-Pack, get real phone calls, and watch customers walk into your door, all without dropping cash on ads.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">This guide shows you exactly how.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>What Is Google My Business SEO, Really?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Short answer: it&#8217;s the process of making your GMB profile so clear and trustworthy that Google shows it first when people search for what you sell.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Think about your own search habits. You pull out your phone. &#8220;Coffee shop near me.&#8221; Or &#8220;dentist in Dallas.&#8221; Or &#8220;plumber open now.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Google doesn&#8217;t show you a list of websites. It shows you maps first. And what controls those maps results? Your Google My Business profile. That&#8217;s the whole game right there.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>Why GMB Matters More Than Your Website Ever Will<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Your GMB profile can rank without a single backlink to your site. Your website almost never can.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Here&#8217;s what actually matters to local customers:<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">They search. They call. They show up at your door.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Most do all three within 24 hours.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Your website is important, sure. But Google My Business is where the conversion happens. It&#8217;s where they see your hours, read reviews from real people, and decide if they trust you enough to pick up the phone. <\/span><a style=\"color: #000000;\" href=\"https:\/\/rushikshah.com\/search-engine-optimization-services\/\"><b>Search engine optimization services<\/b><\/a><span style=\"font-weight: 400;\"> sound technical, but local SEO is about trust and proximity. That&#8217;s it.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">The numbers tell the story. Businesses that ignore GMB leave 30\u201340% of potential customers walking through a competitor&#8217;s door instead.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>How Google Actually Ranks Your GMB Listing<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Google doesn&#8217;t use magic. It uses three signals.<\/span><\/p>\n<ul class=\"blog-bullet-point\">\n<li><span style=\"color: #000000;\"><b> Relevance<\/b><span style=\"font-weight: 400;\"> &#8211; Does your profile match what people are searching for?<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><b> Distance<\/b><span style=\"font-weight: 400;\"> &#8211; How close are you to the person searching?<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><b> Prominence<\/b><span style=\"font-weight: 400;\"> &#8211; Do you look trustworthy online?<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #000000;\">Everything below this makes one of those three signals stronger. That&#8217;s the whole structure.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>Step 1: Claim Your Profile (Non-Negotiable)<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">No verification means no rankings. Period.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\"> Google needs to know you actually own the business. Otherwise, competitors could claim your listing, fake addresses could pop up, and the whole system falls apart.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>How to do it:<\/b><\/span><\/p>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Go to Google Business Profile (google.com\/business)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Search your business name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Click &#8220;Claim this business&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Verify through postcard (slower but most reliable), phone, or email<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><b>Pro move:<\/b><span style=\"font-weight: 400;\"> Use your real business address. Not a mailbox. Not a virtual office. The actual place where customers can find you.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Data suggests verified profiles receive significantly more direction requests compared to unverified listings. Research indicates verified profiles are more likely to appear in local pack results, which drives traffic.<\/span><\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>Step 2: Fix NAP Consistency (This One Kills Most Businesses)<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">One mismatch between your name, address, and phone number across the web can tank your trust score with Google.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\"> Google&#8217;s algorithm checks if your business info matches across your website, directories, social media, and everywhere else online. When it sees inconsistencies, it stops trusting you. Your rankings drop. Simple as that.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Think about it from Google&#8217;s perspective. If your website says &#8220;Smith Plumbing&#8221; but your Yelp says &#8220;Smith&#8217;s Plumbing,&#8221; which one&#8217;s real? Google gets confused. And when Google&#8217;s confused, it doesn&#8217;t rank you well.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>How to fix it:<\/b><\/span><\/p>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Write down your exact business name, address, and phone number<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Check your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Check your social media (Facebook, Instagram, LinkedIn)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Check major directories (Yelp, Apple Maps, local business directories)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Update everything to match exactly<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #000000;\">Use tools like BrightLocal or Moz Local to audit this across 30+ directories at once. Worth the subscription for this alone.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Businesses with 100% NAP consistency rank better than those with inconsistencies. Studies in the local SEO space consistently show NAP alignment as one of the most important ranking factors, often in the top five.<\/span><\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>Step 3: Pick the Right Primary Category (One Choice, Big Impact)<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Your primary category determines what searches you show up for. Pick wrong, and nothing else matters.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\"> Google uses your category to decide when to show your profile. If you pick &#8220;Consultant&#8221; but you actually do digital marketing, you&#8217;ll rank for the wrong searches. Customers looking specifically for &#8220;digital marketing agency near me&#8221; won&#8217;t see you.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>How to choose:<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Don&#8217;t pick what sounds impressive. Pick what you actually do.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">A digital marketing agency should pick &#8220;Digital Marketing Agency.&#8221; Not &#8220;Consultant.&#8221; Not &#8220;Marketing Company.&#8221; It has to be specific.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Secondary categories help, but don&#8217;t go crazy. Add 3\u20134 related services at most. More than that dilutes your relevance.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Real example:<\/b><span style=\"font-weight: 400;\"> A plumber client picked &#8220;Plumbing Service&#8221; as primary (good). They added &#8220;Drain Cleaning,&#8221; &#8220;Water Heater Installation,&#8221; and &#8220;Pipe Repair&#8221; as secondaries (smart). Within 60 days, they started ranking for &#8220;drain cleaning near me&#8221; and &#8220;water heater repair&#8221; specific searches with high buyer intent.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Correctly categorized listings rank more consistently in local pack results. Industry research shows category selection is critical to local visibility and incorrect categories can make you completely invisible for your actual services.<\/span><\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>Step 4: Write a Business Description That Converts<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Google reads this. Customers trust it. Get it right, and it becomes your strongest conversion tool.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\"> Your business description is the first impression most people get. It&#8217;s right there under your name, before they read reviews, before they look at photos. It has to answer one question: &#8220;Should I trust this person?&#8221;<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Here&#8217;s what works:<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Start with what you do. Be specific. &#8220;We help small businesses in Texas rank for &#8216;near me&#8217; searches&#8221; beats &#8220;Digital solutions provider&#8221; every single time.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Then say where you serve. Geography matters for local intent.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Then mention who you help. B2B? E-commerce? Nonprofits? Say it.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Template that actually works:<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">&#8220;We help [type of customer] in [location] achieve [specific result] through [your method]. [2\u20133 word proof point].&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Example: &#8220;We help dental practices in Dallas-Fort Worth get more patient appointments through cosmetic dentistry expertise and online reputation management. Over 200 patients booked last year.&#8221;<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Things to avoid:<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">No keyword stuffing. Google catches it, and it looks desperate. &#8220;Plumber plumbing plumbing near me plumbing services&#8221; will hurt you more than help.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">No links. Google doesn&#8217;t allow them here anyway.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Keep it under 750 characters.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Well-written descriptions improve engagement with your profile. Profiles with clear, specific descriptions see higher click-through rates to websites and call buttons compared to vague or generic ones.<\/span><\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>Step 5: Add Services and Products (The Hidden Ranking Boost)<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Most businesses leave this section blank. That&#8217;s a mistake worth hundreds of dollars a month.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\"> When you add services, you create new ranking opportunities. A plumber who just says &#8220;Plumbing&#8221; ranks for that one thing. A plumber who lists &#8220;Drain Cleaning,&#8221; &#8220;Water Heater Repair,&#8221; &#8220;Pipe Replacement,&#8221; and &#8220;Hydro-Jetting&#8221; ranks for four different searches. Four times the visibility. Four times the potential calls.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Google uses your services list to understand what you actually sell. The more specific and complete it is, the better you rank for service-specific searches.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>How to do it right:<\/b><\/span><\/p>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">List every service you actually offer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Use clear, simple names (not marketing speak)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Add 1\u20132 sentence descriptions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Include your service area if it varies by service<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #000000;\">Example service list for a lawn care company:<\/span><\/p>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Lawn Mowing (Regular maintenance for residential properties in Austin and surrounding areas)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Landscaping Design (Custom landscape plans for homes and businesses)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Tree Trimming (Professional tree pruning and removal)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Mulch Installation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #000000;\">See how each one is specific enough that Google knows exactly when to show it? That&#8217;s the goal.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Real numbers:<\/b><span style=\"font-weight: 400;\"> One roofing contractor added 12 specific services instead of just &#8220;Roofing.&#8221; Within 45 days, they ranked for &#8220;roof leak repair,&#8221; &#8220;new roof installation,&#8221; and &#8220;roof inspection&#8221;, three searches they never showed up for before. Result: 35 new leads that month.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Data shows that businesses with completed services sections rank for more search queries than those without. The services section creates ranking signals for specific service searches that a generic &#8220;Plumbing&#8221; category cannot capture alone.<\/span><\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>Step 6: Photos That Actually Get Clicked<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">More photos equals more clicks. More clicks means more calls.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\"> People are visual. They want to see your place before they show up. If your GMB has 3 photos and your competitor has 30, they&#8217;re getting the clicks.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Google also tracks photo engagement. Photos people click on boost your prominence ranking. It&#8217;s a virtuous cycle: better photos get clicks, clicks improve rankings, better rankings mean more people see your photos.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>The Photos You Need:<\/b><\/span><\/p>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Your exterior (the actual building people walk into)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Your interior (what it looks like inside)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Your team (people trust people, not logos)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Your work samples (before\/afters, past projects)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Your logo (keeps your branding consistent)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Your products on display (if applicable)<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><b>Optimization That Actually Works<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Use real photos. Phone camera photos. Not stock images. People can tell, and they don&#8217;t trust stock photos.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Add new photos weekly. Google tracks this. Fresh photos send a signal that you&#8217;re an active, real business.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Turn on location data in your phone. Google uses this data to verify you actually took the photos at your business.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Use good lighting. A poorly lit interior photo does more harm than no photo.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Real example:<\/b><span style=\"font-weight: 400;\"> A dental practice went from 8 photos (logo, basic exterior shots) to 30 photos over 4 weeks. They added photos of their reception area, treatment rooms, team members, before-and-afters, and patient testimonial snippets. Their photo views went from 50\/month to 200\/month. Calls increased 28%.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Listings with more photos receive more engagement. Studies indicate that profiles with 20+ photos see notably higher map views and website clicks compared to sparse listings. Photo engagement is tracked by Google and influences ranking signals.<\/span><\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>Step 7: Reviews Are Your Strongest Ranking Weapon<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Reviews = trust + rankings. No reviews = no growth.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\"> Google&#8217;s algorithm watches two things about reviews: quantity and recency. More recent reviews from more different people tells Google that your business is still good at what it does.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Reviews also influence human decision-making in a huge way. A business with 47 five-star reviews gets clicked more, called more, and visited more than an identical business with 8 reviews. The difference isn&#8217;t small.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><b>How Many Reviews You Actually Need<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">More than your top 3 competitors. Period.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Check what they have. If they have 60, you need 65 minimum.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">But steady growth matters more than a sudden spike. Three new reviews a week is better than 20 one week, then nothing for two months.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><b>How to Actually Get Reviews<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Ask customers after service. Not via email blast. Actually ask them. Verbally or on a receipt. &#8220;If you have a few minutes, we&#8217;d love a review on Google.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Send a direct review link (Google provides this in your GMB dashboard). Make it easy. People will help if you make it simple.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Follow up once. If they don&#8217;t review the first time, one gentle reminder works.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><b>How Google Evaluates Your Responses<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Reply to every single review. Positive ones, negative ones, all of them. Google tracks this. Your reply rate affects your ranking.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Real numbers:<\/b><span style=\"font-weight: 400;\"> A home services company had 12 reviews. They implemented a simple ask-and-link system. Within 90 days, they had 48 reviews. Their Local 3-Pack ranking jumped from position 5 to position 2 in their market. Calls increased 65%.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Steady review growth is a positive ranking signal. Profiles with consistent new reviews typically rank higher than stagnant listings, even if the stagnant profile has more total reviews. Google values recent activity and customer engagement.<\/span><\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>Step 8: Use Keywords the Right Way (No Stuffing, I Mean It)<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Keywords go in specific places. Put them everywhere else and Google penalizes you.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\"> Google needs to understand what you do. Keywords help. But stuff them everywhere and your profile looks spammy. Google notices. Profiles get suppressed or suspended for keyword stuffing.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">The truth is, you don&#8217;t need to cram keywords into every field. You just need them in the right fields, naturally.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Safe keyword zones:<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Your business description (do this naturally, don&#8217;t force it)<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Your services list (this is designed for keywords)<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Your review replies (a natural response that mentions a service)<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Your GMB posts (organic mentions work here)<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Never do this:<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Don&#8217;t put keywords in your business name. &#8220;Smith&#8217;s Plumbing &amp; Drain Cleaning &amp; Water Heater Service&#8221; instead of &#8220;Smith&#8217;s Plumbing.&#8221; This screams spam and can get your profile suspended.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Don&#8217;t keyword-stuff descriptions. If you mention &#8220;emergency plumbing,&#8221; &#8220;plumbing repair,&#8221; and &#8220;24-hour plumbing&#8221; five times each, you&#8217;ve killed your credibility.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Real example:<\/b><span style=\"font-weight: 400;\"> A contractor had &#8220;Contractor Contractor General Contractor Contractor in [City]&#8221; in their name. Google suspended their profile. After they fixed it to just &#8220;Smith General Contracting,&#8221; it took 3 weeks to get reinstated.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Keyword stuffing carries real penalties. Profiles flagged for spam keyword use experience ranking drops, profile suppression, or suspension. Google&#8217;s algorithm is trained to detect and penalize keyword stuffing across all profile fields.<\/span><\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>Step 9: Post Weekly on GMB (Your Most Ignored Weapon)<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Most businesses have a GMB profile and never post. That&#8217;s leaving money on the table.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\"> When you post on GMB, you&#8217;re sending a signal to Google: &#8220;This business is active. This business is real. This business is worth ranking.&#8221;<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Posts also give you new ranking opportunities. A post about &#8220;summer HVAC specials&#8221; can rank for that search. Your static profile might not.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>What to post:<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Offers. Time-limited deals work. &#8220;Spring plumbing special: $99 drain cleaning this week only.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Updates. New service? &#8220;We now offer emergency water damage restoration.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Events. Grand opening? Booth at a local event? Post it.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Tips. &#8220;5 signs your water heater is dying&#8221; or &#8220;How often to get your roof inspected.&#8221; These convert and establish authority.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Posting frequency that works:<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Once per week minimum. More during busy seasons.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">150\u2013300 words. Long enough to be useful, short enough to read on a phone.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Include an image (people engage more with images).<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Include a call-to-action. &#8220;Call now,&#8221; &#8220;Learn more,&#8221; &#8220;Book today.&#8221;<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Real example:<\/b><span style=\"font-weight: 400;\"> A tax preparation service posted weekly starting in January. Posts about tax deadline changes, deduction tips, and time-saving strategies. By March, their search queries increased 45%. By April, calls increased 70% compared to the previous year without paid ads.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Regular posting signals active business status. Businesses that post consistently see increased engagement with their profiles. Posting frequency also creates more ranking opportunities for time-sensitive searches.<\/span><\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>Step 10: Enable Messaging and Call Tracking<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Google favors active, responsive profiles. Make it easy for customers to reach you.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\"> When you enable messaging and call buttons, you&#8217;re giving customers multiple ways to contact you. Google notices this. The more interaction methods you enable, the higher your prominence ranking climbs.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Active communication also means faster response times. A customer sees your message feature, sends a quick question, gets an answer within an hour, they&#8217;re way more likely to call or visit.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Actions to enable in your GMB dashboard:<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Messaging (customers can message you directly from Google)<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Call button (one tap to call)<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Booking link (if you use an online booking system)<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Website link (make sure it goes to your actual site)<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Real implementation:<\/b><span style=\"font-weight: 400;\"> A dentist enabled all four. They noticed 15\u201320 new messages per week (quick questions they answered in under 5 minutes). Most of these people booked appointments. The messaging feature converted at 35%. Without it, these potential patients would&#8217;ve just moved on.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Active communication channels improve prominence. Profiles with messaging, calls, and booking enabled show higher engagement metrics, which Google uses as a ranking signal for profile activity and trustworthiness.<\/span><\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>Step 11: Track GMB Insights (You Can&#8217;t Improve What You Don&#8217;t Measure)<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Google gives you free data about how customers find and interact with your profile. Use it.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\"> Insights tell you what&#8217;s working and what&#8217;s not. They show you which searches are bringing customers. Which photos people click. Which days are busiest. This is real market research, and it&#8217;s free.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Track these metrics:<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Calls<\/b><span style=\"font-weight: 400;\"> &#8211; Phone calls directly from your GMB<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Direction requests<\/b><span style=\"font-weight: 400;\"> &#8211; People asking for directions to your location<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Searches<\/b><span style=\"font-weight: 400;\"> &#8211; How many times you showed up in search results<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Photo views<\/b><span style=\"font-weight: 400;\"> &#8211; How often people click your photos<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Website clicks<\/b><span style=\"font-weight: 400;\"> &#8211; How many people went to your site from GMB<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Actions to take with this data:<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">If &#8220;water heater repair near me&#8221; is your biggest search query, add more photos of that service. Post about it. Make sure it&#8217;s in your services section.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">If your &#8220;reception area&#8221; photo gets zero clicks but your &#8220;team photo&#8221; gets 80 clicks per month, add more team photos.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">If you get 20 direction requests on Friday but only 3 on Tuesday, maybe adjust your staffing or post Friday-focused offers on Tuesdays.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Real example:<\/b><span style=\"font-weight: 400;\"> A home services company noticed 60% of their direction requests came on Friday\/Saturday, but they only mentioned &#8220;Weekday appointments available&#8221; on their profile. They updated their hours and posted &#8220;Weekend emergency service available.&#8221; Weekend calls increased 40%.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Businesses that actively use GMB insights to guide strategy see measurable improvement. Data-driven optimization: adjusting services, photos, and posting based on what actually converts, consistently outperforms set-and-forget approaches.<\/span><\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>Common GMB SEO Mistakes That Kill Your Rankings<\/b><\/span><\/h2>\n<p><span style=\"color: #000000;\"><b>Fake addresses.<\/b><span style=\"font-weight: 400;\"> A PO box, virtual office, or address you don&#8217;t actually operate from gets you suspended or removed.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Keyword-stuffed business names.<\/b><span style=\"font-weight: 400;\"> &#8220;Best Plumber Plumbing Services in Dallas&#8221; instead of &#8220;ABC Plumbing.&#8221; Suspension risk.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Ignoring negative reviews.<\/b><span style=\"font-weight: 400;\"> Don&#8217;t respond, and Google sees you as unresponsive. Rankings drop.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>No updates.<\/b><span style=\"font-weight: 400;\"> If your profile hasn&#8217;t been touched in 6 months, Google deprioritizes it.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Old, blurry photos.<\/b><span style=\"font-weight: 400;\"> One bad photo is worse than no photo.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Wrong category.<\/b><span style=\"font-weight: 400;\"> Pick something unrelated to what you sell, and rank for nothing.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>No services listed.<\/b><span style=\"font-weight: 400;\"> Miss ranking opportunities every single day.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Any one of these mistakes can drop you from the Local 3-Pack to position 8+. One mistake.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>How Long Until You See Results?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">30\u201390 days, if you do it right.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Variables that matter:<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">How much competition you have. A plumber in a small town ranks faster than a plumber in Los Angeles.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">How many reviews your competitors have. You need to match or beat them.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">How consistent your actions are. One week of effort, then nothing, doesn&#8217;t work.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Timeline you can expect:<\/b><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Weeks 1\u20132:<\/b><span style=\"font-weight: 400;\"> Profile optimized, first posts live, review request systems in place<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Weeks 3\u20136:<\/b><span style=\"font-weight: 400;\"> New reviews coming in, photo engagement increasing, first ranking improvements<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Weeks 7\u201312:<\/b><span style=\"font-weight: 400;\"> Consistent ranking improvements, direction requests increasing, calls picking up<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Low-competition markets see results in 30\u201345 days. High-competition markets take 60\u201390 days.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>Your GMB SEO Checklist<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Use this to make sure you&#8217;ve hit everything.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Profile Basics:<\/b><\/span><\/p>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">\u2713 Profile verified through postcard or phone<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">\u2713 Business name matches everywhere (NAP consistency)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">\u2713 Primary category is specific and accurate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">\u2713 Business address is your real location<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><b>Content:<\/b><\/span><\/p>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">\u2713 Business description written (under 750 characters, includes what you do and who you help)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">\u2713 Services added (at least 5, each with a short description)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">\u2713 At least 12 high-quality photos uploaded<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">\u2713 New photos added weekly<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><b>Engagement:<\/b><\/span><\/p>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">\u2713 Weekly GMB posts scheduled (offers, updates, tips, events)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">\u2713 System in place to ask for reviews after service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">\u2713 Replies to all reviews (positive and negative)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">\u2713 Messaging and call button enabled<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><b>Monitoring:<\/b><\/span><\/p>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">\u2713 GMB Insights checked weekly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">\u2713 Keywords tracked in search queries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">\u2713 Review volume tracked monthly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">\u2713 Trends analyzed and actions adjusted accordingly<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #000000;\">Follow this checklist. You&#8217;ll win local search.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>Frequently Asked Questions About GMB SEO<\/b><\/span><\/h2>\n<p><span style=\"color: #000000;\"><b>Q: How long does it take to rank in the Local 3-Pack?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">A: Most businesses see results in 30\u201390 days, depending on competition and how consistently you execute. Low-competition markets rank faster (30\u201345 days). High-competition markets need 60\u201390 days. The key is consistency. Do something every week, not a burst of effort followed by nothing.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Q: Can I use a virtual office address for my GMB?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">A: No. Google requires a real, physical address where you actually operate and serve customers. Virtual office addresses, PO boxes, and mailbox services violate GMB policies and will get your profile suspended or removed. Use only your actual business location.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Q: How many reviews do I need to rank?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">A: You need more reviews than your top 3 local competitors. If they have 60, aim for 65 minimum. But steady growth matters more than total count. Three new reviews per week is better than 20 at once. Quality (star rating) and recency (how recent) also matter.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Q: What&#8217;s the difference between GMB posts and a business blog?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">A: GMB posts are short (150\u2013300 words), time-limited, and live only on your profile. They&#8217;re designed for immediate action (book now, call today). Blog posts are longer, evergreen, and live on your website, they rank in Google Search and generate organic traffic. Both matter, but for different reasons. Use GMB posts for urgency and local visibility.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Q: Can I rank for &#8216;near me&#8217; searches without local ads?<\/b><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">A: Yes, completely. When you fully optimize your GMB profile with reviews, photos, services, and posts, you <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.rushikshah.com\/blog\/how-to-leverage-near-me-searches-for-local-seo\/\"><b>rank for &#8216;near me&#8217; searches<\/b><\/a><span style=\"font-weight: 400;\"> organically. You don&#8217;t need to pay for ads to show up in the Local 3-Pack or get direction requests and calls.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Q: Does updating my GMB every week really matter?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">A: Yes. Google tracks activity. Fresh posts, new photos, and updated information signal that your business is active and real. Profiles that haven&#8217;t been touched in months get deprioritized. You don&#8217;t need to do much, one post per week plus adding a few photos monthly is enough.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Q: What happens if I get a bad review?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">A: Respond to it professionally and quickly. Don&#8217;t ignore it. Google tracks review reply rates as part of your prominence ranking. A single bad review with no response looks worse than a bad review with a thoughtful, helpful reply. Most customers understand that one bad experience happens, they care more about how you handle it.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Q: Is GMB SEO hard?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">A: No. It&#8217;s not hard it&#8217;s just consistent. There&#8217;s no complex coding, no backlinks to chase, no technical wizardry. You need a weekend to set up your profile correctly, then 2 hours per week to post, monitor reviews, and add photos. That&#8217;s it.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>Final Word<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Here&#8217;s what you don&#8217;t need to rank locally:<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">A 5,000-word blog post. Long blogs help with general search engine optimization services, but they&#8217;re not how local customers find you.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Complex SEO strategy. Local ranking is straightforward.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">A big budget for ads. GMB is free.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Here&#8217;s what you actually need:<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">A clean, complete GMB profile (takes a weekend).<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Consistent actions every week (2 hours max).<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Real trust signals \u2014 reviews and active engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Do this right, and local customers will find you first. No ads. No confusion. Just calls and foot traffic from people who actually want what you sell.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">And honestly? If you can follow a checklist, you can dominate your local market.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you actually spend time on your Google My Business profile, you&#8217;ll rank in the Local 3-Pack, get real phone calls, and watch customers walk into your door, all without dropping cash on ads. This guide shows you exactly how. What Is Google My Business SEO, Really? Short answer: it&#8217;s the process of making your &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.rushikshah.com\/blog\/google-my-business-seo\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Google My Business SEO: Local Rankings That Drive Calls&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[133,134,135],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/posts\/1183"}],"collection":[{"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/comments?post=1183"}],"version-history":[{"count":5,"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/posts\/1183\/revisions"}],"predecessor-version":[{"id":1189,"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/posts\/1183\/revisions\/1189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/media\/1184"}],"wp:attachment":[{"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/media?parent=1183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/categories?post=1183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/tags?post=1183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}