{"id":859,"date":"2023-08-28T11:38:46","date_gmt":"2023-08-28T11:38:46","guid":{"rendered":"https:\/\/www.rushikshah.com\/blog\/?p=859"},"modified":"2023-08-28T11:41:37","modified_gmt":"2023-08-28T11:41:37","slug":"digital-marketing-acronyms-explained","status":"publish","type":"post","link":"https:\/\/www.rushikshah.com\/blog\/digital-marketing-acronyms-explained\/","title":{"rendered":"What Do SEO, CPC, CPM, and KPI Mean?\u201414 Marketing Acronyms Explained"},"content":{"rendered":"<p><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-860\" src=\"https:\/\/www.rushikshah.com\/blog\/wp-content\/uploads\/2023\/08\/download-_33.jpg\" alt=\"The Most Important Digital Marketing Terms Explained.\" width=\"920\" height=\"450\" srcset=\"https:\/\/www.rushikshah.com\/blog\/wp-content\/uploads\/2023\/08\/download-_33.jpg 920w, https:\/\/www.rushikshah.com\/blog\/wp-content\/uploads\/2023\/08\/download-_33-300x147.jpg 300w, https:\/\/www.rushikshah.com\/blog\/wp-content\/uploads\/2023\/08\/download-_33-768x376.jpg 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Ever found yourself scrolling through an online marketing article and being bombarded by abbreviations and jargon, feeling as lost as a deer in headlights? Ever heard a fellow business owner casually throw around terms like &#8220;CPC&#8221; and &#8220;KPI,&#8221; and you nod along, even though you&#8217;re secretly clueless? You&#8217;re not alone.<\/span><\/p>\n<h4><span style=\"color: #000000;\"><b>Symptoms and Effects of This Problem:<\/b><\/span><\/h4>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Overwhelm and Confusion<\/b><span style=\"font-weight: 400;\">: Constantly bombarded by these acronyms.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Loss of Competitive Edge<\/b><span style=\"font-weight: 400;\">: Watching competitors make the most out of online strategies.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Decreased ROI<\/b><span style=\"font-weight: 400;\">: Not understanding these concepts can lead to ineffective marketing campaigns.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Inaction<\/b><span style=\"font-weight: 400;\">: Freezing up and not taking any online marketing initiatives.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Missed Opportunities<\/b><span style=\"font-weight: 400;\">: Without understanding, chances of harnessing full potential are slim.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Embarrassment<\/b><span style=\"font-weight: 400;\">: Fear of discussing marketing because of a lack of knowledge.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Wasted Money<\/b><span style=\"font-weight: 400;\">: Investing in tactics that don\u2019t yield results.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Lack of Control<\/b><span style=\"font-weight: 400;\">: Relying on others for marketing without understanding it.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Decreased Growth<\/b><span style=\"font-weight: 400;\">: A business stagnating due to ineffective online strategies.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Distraction<\/b><span style=\"font-weight: 400;\">: Focusing on less important areas, missing out on crucial online markets.<\/span><\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\"><b>Why Most Business Owners Face This Problem:<\/b><\/span><\/h2>\n<ol class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Information Overload<\/b><span style=\"font-weight: 400;\">: The digital age means information is plentiful, but quality, simple explanations are rare.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Technical Jargon<\/b><span style=\"font-weight: 400;\">: Most experts explain in high-tech terms, leaving many behind.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Rapid Changes<\/b><span style=\"font-weight: 400;\">: The online world is ever-evolving, and yesterday&#8217;s tactics might be outdated today.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Lack of Formal Training<\/b><span style=\"font-weight: 400;\">: Not everyone has had the chance for a formal digital marketing education.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Prioritizing Business Operations<\/b><span style=\"font-weight: 400;\">: Entrepreneurs often focus on day-to-day operations.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Thinking It&#8217;s Complicated<\/b><span style=\"font-weight: 400;\">: Many assume these acronyms are too complex without giving it a chance.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>No Real-world Context<\/b><span style=\"font-weight: 400;\">: Many resources don\u2019t connect jargon to its actual business implication.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Bad Past Experiences<\/b><span style=\"font-weight: 400;\">: Maybe someone once burned money on an ad campaign that went nowhere.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Misinformation<\/b><span style=\"font-weight: 400;\">: There&#8217;s a lot of incorrect info out there. How can anyone know who to trust?<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>They Think It\u2019s Not Relevant:<\/b><span style=\"font-weight: 400;\"> Many think these strategies are for big corporations and not for smaller ventures.<\/span><\/span><\/li>\n<\/ol>\n<h3><span style=\"color: #000000;\"><b>Why Common Solutions Fail:<\/b><\/span><\/h3>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><strong>One-size-fits-all Solutions:<\/strong> Not all businesses are the same.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><strong>Over-promising Courses:<\/strong> Many online courses promise the moon but deliver very little of substance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><strong>Inaction:<\/strong> Just learning and not implementing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><strong>Lack of Follow-Up:<\/strong> Initiating online marketing without tracking results.<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\"><b>Top 14 digital marketing acronyms you need to know<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Let&#8217;s delve deeper into each of these terms and their solutions:<\/span><\/p>\n<h3><span style=\"color: #000000;\"><b>1. SEO &#8211; Search Engine Optimization<\/b><\/span><\/h3>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Description:<\/b> <span style=\"text-decoration: underline;\"><strong><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.rushikshah.com\/blog\/what-is-seo-in-digital-marketing-how-does-it-work\/\">Search Engine Optimization<\/a><\/strong><\/span> <span style=\"font-weight: 400;\">is the practice of increasing the visibility of your website on organic search engine results pages (SERPs). It involves both technical optimizations and content strategies.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Solution<\/b><span style=\"font-weight: 400;\">: Creating quality and relevant content is essential, but it&#8217;s equally important to ensure your site is technically sound. This includes having a mobile-friendly design, optimizing site speed, ensuring a secure connection, creating a clear site hierarchy, and obtaining high-quality backlinks.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><b>2. SERP &#8211; Search Engine Results Page<\/b><\/span><\/h3>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Description<\/b><span style=\"font-weight: 400;\">: This is the page that users see after they perform a search on search engines like Google or Bing.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Solution<\/b><span style=\"font-weight: 400;\">: Regularly monitor your keyword rankings using tools like Google Search Console or SEMrush. Adjust your SEO strategy based on where you&#8217;re ranking and for which keywords.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><b>3. PPC &#8211; Pay Per Click<\/b><\/span><\/h3>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Description<\/b><span style=\"font-weight: 400;\">: A form of digital advertising where you pay a fee each time your ad is clicked.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Solution<\/b><span style=\"font-weight: 400;\">: It\u2019s essential to target the right demographics and use the right keywords. A clear and compelling call to action will drive higher conversions.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><b>4. SEM &#8211; <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/rushikshah.com\/#service_section\">Search Engine Marketing<\/a><\/span><\/b><\/span><\/h3>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Description<\/b><span style=\"font-weight: 400;\">: An umbrella term that encompasses both SEO and PPC<\/span><span style=\"font-weight: 400;\">\u00a0efforts to improve search visibility.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Solution:<\/b><span style=\"font-weight: 400;\"> Integrating both SEO and PPC strategies will maximize visibility. While SEO takes time, PPC can provide immediate results. Balancing both can yield optimal returns.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><b>5. CPC &#8211; Cost Per Click<\/b><\/span><\/h3>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Description<\/b><span style=\"font-weight: 400;\">: The amount you pay each time someone clicks on your paid advertisement.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Solution:<\/b><span style=\"font-weight: 400;\"> By making ads more relevant to your target audience and optimizing landing pages, you can improve quality score and potentially reduce CPC.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><b>6. CPL &#8211; Cost Per Lead<\/b><\/span><\/h3>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Description<\/b><span style=\"font-weight: 400;\">: This measures how much you spend to acquire a potential customer.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Solution<\/b><span style=\"font-weight: 400;\">: Deliver valuable content that addresses the pain points of your target audience. Using lead magnets, like eBooks or webinars, can also help in capturing leads efficiently.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><b>7. CPA &#8211; Cost Per Acquisition<\/b><\/span><\/h3>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Description<\/b><span style=\"font-weight: 400;\">: This is the total cost of converting a visitor into a customer through advertising.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Solution<\/b><span style=\"font-weight: 400;\">: Make the user journey as seamless as possible. This includes having an intuitive website design, clear CTAs, and a straightforward checkout process.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><b>8. CPM &#8211; Cost Per Thousand<\/b><\/span><\/h3>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Description<\/b><span style=\"font-weight: 400;\">: The price you pay for 1,000 advertisement impressions on a web page.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Solution<\/b><span style=\"font-weight: 400;\">: By focusing on a more relevant audience segment and refining ad placements, you can ensure that your impressions are more valuable.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><b>9. CTR &#8211; Click-Through Rate<\/b><\/span><\/h3>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Description<\/b><span style=\"font-weight: 400;\">: This is the ratio of users who click on a link to the number of total users who view the ad or page.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Solution<\/b><span style=\"font-weight: 400;\">: To improve CTR, design ads that resonate with your audience. A\/B testing different ad elements can help pinpoint what works best.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><b>10. KPI &#8211; Key Performance Indicator<\/b><\/span><\/h3>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Description<\/b><span style=\"font-weight: 400;\">: These are specific metrics used to track the progress towards a strategic goal.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Solution<\/b><span style=\"font-weight: 400;\">: Start by defining what success looks like for your business, then identify and measure the KPIs that align with those objectives. This could range from organic traffic growth to conversion rates or customer lifetime value.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><b>11. LTV &#8211; Lifetime Value<\/b><\/span><\/h3>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Description<\/b><span style=\"font-weight: 400;\">: LTV represents the projected revenue that a customer will generate during their lifetime. In essence, it&#8217;s a measure of the total worth of a customer to a business over the entirety of their relationship.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Solution<\/b><span style=\"font-weight: 400;\">: To maximize LTV, focus on customer retention strategies. Offer loyalty programs, quality support, and periodic upgrades or upsells. By understanding LTV, businesses can make more informed decisions about how much they should spend to acquire a new customer (in relation to CPA).<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><b>12. ROI &#8211; Return on Investment<\/b><\/span><\/h3>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Description<\/b><span style=\"font-weight: 400;\">: ROI is a metric that evaluates the profitability of an investment. It is calculated by dividing the net profit from the investment by the initial cost of the investment, then multiplying the result by 100 to get a percentage.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Solution<\/b><span style=\"font-weight: 400;\">: To achieve a positive ROI, businesses need to regularly assess and adjust their strategies. This means monitoring the effectiveness of campaigns, optimizing for cost-efficiency, and scaling efforts that show promise. ROI helps businesses prioritize investments that yield the best returns.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><b>13. CTA &#8211; Call to Action<\/b><\/span><\/h3>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Description<\/b><span style=\"font-weight: 400;\">: A CTA is a prompt on a website or in an advertisement that tells the user to take some specified action, such as &#8220;Click Here,&#8221; &#8220;Buy Now,&#8221; or &#8220;Subscribe.&#8221;<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Solution<\/b><span style=\"font-weight: 400;\">: For CTAs to be effective, they need to be clear, compelling, and stand out on the page. Regularly A\/B test different CTAs to see which ones resonate most with your audience. The goal is to drive the user towards a conversion, whether that&#8217;s making a purchase, signing up for a newsletter, or another desired outcome.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><b>14. CMS &#8211; Content Management System<\/b><\/span><\/h3>\n<ul class=\"blog-bullet-point\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Description<\/b><span style=\"font-weight: 400;\">: A CMS is software that enables users to create, edit, organize, and publish content on the web without needing extensive technical knowledge. Popular examples include WordPress, Joomla, and Drupal.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Solution<\/b><span style=\"font-weight: 400;\">: Choose a CMS that aligns with your business needs. For businesses looking for easy-to-use platforms with many plugins and themes, WordPress might be ideal. If you need more complex features and customizability, something like Drupal could be more fitting. Ensure that your CMS is SEO-friendly, mobile-responsive, and secure.<\/span><\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\"><b>Conclusion:<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">In today&#8217;s dynamic digital marketing landscape, acronyms like SEO, CPC, CPM, and KPI have become staples in the vocabulary of professionals. These terms, among others, serve as shorthand for complex concepts and processes that drive online visibility, traffic, and conversion. By understanding and leveraging these metrics and strategies, businesses can more effectively navigate the online ecosystem, ensuring they achieve optimal reach and engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">For any company or individual delving into the world of digital marketing, mastering these acronyms is not just beneficial\u2014it&#8217;s essential. They encapsulate key strategies and performance indicators that can make or break a campaign&#8217;s success. Whether you&#8217;re a seasoned marketer or just starting out, keeping these terms at the forefront of your strategy ensures that you&#8217;re speaking the language of modern marketing.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Confused by SEO, CPC, CPM, KPI, or other marketing jargon? <\/span><span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/rushikshah.com\/#contact_section\"><b>Get in touch<\/b><\/a><\/span><span style=\"font-weight: 400;\">! Our team is here to simplify and supercharge your digital marketing efforts.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever found yourself scrolling through an online marketing article and being bombarded by abbreviations and jargon, feeling as lost as a deer in headlights? Ever heard a fellow business owner casually throw around terms like &#8220;CPC&#8221; and &#8220;KPI,&#8221; and you nod along, even though you&#8217;re secretly clueless? You&#8217;re not alone. Symptoms and Effects of This &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.rushikshah.com\/blog\/digital-marketing-acronyms-explained\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What Do SEO, CPC, CPM, and KPI Mean?\u201414 Marketing Acronyms Explained&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,35],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/posts\/859"}],"collection":[{"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/comments?post=859"}],"version-history":[{"count":2,"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/posts\/859\/revisions"}],"predecessor-version":[{"id":862,"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/posts\/859\/revisions\/862"}],"wp:attachment":[{"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/media?parent=859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/categories?post=859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rushikshah.com\/blog\/wp-json\/wp\/v2\/tags?post=859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}