Having a good online presence for your brand is highly crucial whether you're starting a new business or currently have one. While social media provides a level playing field for organically reaching new clients, the platform's success is always dependent on the marketing approach used. Larger organizations, of course, benefit...
  • October 04 , 2021
  • Rushik Shah
Google AdWords is Google's advertising platform, where consumers are presented with ads when they conduct a search. The immediate benefits of Google AdWords include increased brand visibility and faster results. Signing up for Google Ads is the best place to start if you're an advertiser trying to take advantage of...
  • September 20 , 2021
  • Rushik Shah
You have a marketing funnel whether you realize it or not. Many businesses do not understand what a marketing funnel is or how to measure it. In fact, almost 68 percent of businesses are unaware. If you have a fantastic product or provide a fantastic service but are having trouble...
  • September 17 , 2021
  • Rushik Shah
Advertising on Facebook is one of the most effective ways to increase website traffic and user acquisition, and anyone can do it. Facebook has the most advertising options of any of the world's largest social media platforms. Even if you sell a really niche product, your target audience is likely...
  • September 16 , 2021
  • Rushik Shah
This is a great example of how email marketing has evolved in the last few years. The interesting thing about all the fancy new features that businesses are implementing is them. As good as or better than a professionally structured email with loads of bells and whistles, a well-written plain-text...
  • August 03 , 2021
  • Rushik Shah
Ecommerce is one of the fastest-growing industries. Therefore, it is more vital than ever to optimize websites for search engines. To stand a chance, your site must be found by search engines. Otherwise, it will be relegated to the sites that receive no traffic. Website optimization is largely reliant on...
  • August 02 , 2021
  • Rushik Shah
A significant part of the Google website is the ads that appear on the page. But there are certain myths or misconceptions about these ads which keep the advertisers confused. You have to comply with the policies. If the ads posted by you violate the Counterfeit Goods and Misrepresentation policies,...
  • March 18 , 2021
  • Rushik Shah
For those who work in CRO (Conversion Rate Optimization) and UX testing projects, it is a common issue to get confused due to excess information. This information is related to metrics, reports, implementation, testing platforms, and formulation of hypotheses. CRO mistakes that you should avoid 1. Improper testing schedule: Timing...
  • March 18 , 2021
  • Rushik Shah
Important Founding Factors to Build your Personal Brand in Digital World
Creating your personal brand is a very legacy building process that can supersede your job or career. It is not only about looking good or just posting any content on social media but rather it is a persistent focused process of creating good quality content that you are passionate about...
  • December 19 , 2019
  • Rushik Shah
Micro Video Content: The Future of Online Video
The definition of micro-video varied from blog post to blog post. According to some blogs, micro-videos are of 6-15 seconds, but others say that it is the short version of large video content to drive more traffic and conversions. Here are Some Steps that One Can Follow to Create a...
  • December 04 , 2019
  • Rushik Shah

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