Entity SEO: The Secret to Ranking in AI Search
The way search works has fundamentally changed. If you've been treating SEO like it's 2015, you're going to lose. For years, the game was simple: find keywords, stuff them into pages, and rank. But AI search - the kind ChatGPT uses, the kind Google is building into every result -...
  • December 17 , 2025
  • Rushik Shah
Ecommerce CRO Checklist
Your checkout page is bleeding money. Right now. Most ecommerce sites lose 70% of their carts. That's not a bug, it's a choice. Every confusing step, hidden fee, and broken trust signal pushes buyers away. Here's what works: Remove friction. Reduce doubt. Speed up checkout. This checklist focuses only on...
  • December 16 , 2025
  • Rushik Shah
Top Meta Ads Metrics: Track What Actually Matters
Track the right numbers. Stop wasting money. Most people running Meta ads watch the wrong metrics. They obsess over impressions. They celebrate big reach numbers. Then their campaigns flop. Here's what actually moves the needle for different campaign types. Awareness Campaigns: Reach and Frequency What to measure: Reach, frequency, and...
  • December 15 , 2025
  • Rushik Shah
The Conversion Rate Optimization Checklist for Different Website Types
Why Your Website Isn't Converting (And It's Not What You Think) Business owners pour thousands into building beautiful websites. They invest in traffic. They launch ads. They build email lists. But then something goes wrong-visitors come, look around, and leave without doing anything. No purchase. No call. No signup. Just...
  • December 12 , 2025
  • Rushik Shah
What Are the Most Common Challenges Business Owners Face With AI-Powered Search? The landscape of online visibility has shifted dramatically. What worked for Google last year doesn't guarantee results today. The problem? Most websites are built for search engines that read like humans. But AI Search engines read completely differently....
  • December 11 , 2025
  • Rushik Shah
Core Web Vitals: Common Issues and How to Fix Them
Your website is probably bleeding money. Not intentionally. But it's happening. A visitor lands on your page. It feels slow. The content jumps around while loading. They click something and nothing happens. So they leave. Two seconds later, they're on a competitor's site instead. That's the story. And it repeats...
  • December 10 , 2025
  • Rushik Shah
What is Search Everywhere Optimization: The New SEO
John stares at his Google rankings. They're good. Really good. Top three for his main keywords. But his phone barely rings. He gets visitors. Decent traffic. But they're not converting. And the scary part? He's starting to notice something. Customers are finding his competitors on places he's never even thought...
  • December 09 , 2025
  • Rushik Shah
What Is a Marketing Funnel
John stares at his analytics dashboard. Again. His website gets decent traffic. Last month, 2,000 people visited. That should be good news. But here's the problem: only 3 of them bought anything. He paid Google to send him traffic. He got it. But where did everyone go? One minute they're...
  • December 08 , 2025
  • Rushik Shah
How to Rank in ChatGPT Search
Your Business is Invisible Where Your Customers Are Looking Picture this: Sarah runs a SaaS platform that helps startups manage customer relationships. Her website pulls in thousands of visitors every month. Her Google rankings are solid. Her social media presence is growing. But here's what keeps her up at night...
  • December 05 , 2025
  • Rushik Shah
How Paid Ads Can Influence Your Organic Rankings
You've spent thousands of dollars on search engine optimization services. You've waited for months. You've checked your rankings constantly. But nothing seems to happen. Meanwhile, your competitors are showing up in search results, and they seem to be getting all the customers. Here's the confusing part: You see other business...
  • December 04 , 2025
  • Rushik Shah

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